This exploration, going back to 1875, took several weeks, during which we were able to compile historic data and visual references into a report which we then presented to the client. Rounding out the set is a slightly distressed san-serif called Jack Daniels Condensed Bold.įor Jack Daniel’s, the leading brand of American whiskey worldwide, our design team was first hired to research the origins of the typography used in the early days of the company: Jack Daniel’s Distillery. Then there is the solid, industrious typeface named for Lem Motlow, the nephew of Jack Daniel who managed and later inherited the Distillery. The real visual centerpiece, though, is the refined yet approachable Lynchburg Script, based on the Tennessee lettering in the label. The Jasper font, based on the familiar Jack Daniel’s logo lettering (and bearing Jack Daniel’s given first name). FOR THE PROJECT, THE FOUR PROMINENT LETTERING STYLES FROM THE FAMOUS BLACK LABEL (C.1904) WERE DEVELOPED INTO COMPLETE FONTS VIA OUR T26 TYPE FOUNDRY. A CUSTOM SERIES OF FONTS VIA ARNOLD FOR JACK DANIEL’S DISTILLERY.
